HARIBO unveils new limited-edition Harry Potter Gummies
Credit: Haribo
HARIBO, one of the world’s leading gummy brands, has announced the launch of limited-time Harry Potter Edition gummies. With this collaboration, HARIBO invites fans of all ages to taste the magic of the Wizarding World with a collection of whimsical treats with a touch of wizardry, according to the company.
Inspired by the magical universe of Harry Potter, these three new mixes are named after the three famous protagonists: Harry Potter, Hermione Granger and Ron Weasley. The gummies come in a variety of shapes and flavours that represent beloved characters, creatures and iconic symbols from the series. Whether you’re a Gryffindor, Slytherin, Hufflepuff or Ravenclaw, there’s a flavour intended to capture each house spirit.
The sweets offer flavours of Caramel like a golden Butterbeer, crisp green apple from the Forbidden Forest, cola reminiscent of a bubbling potion, sweet cherry lollipop from Honeydukes, zesty lemon sorbet like Dumbledore’s beloved lemon drops and fluffy cotton candy as light as a Nimbus 2000.
“We’re excited to bring the Happy World of HARIBO together with the Wizarding World of Harry Potter to create new, limited-edition gummi shapes and flavours,” said Seth Klugherz, vice president of marketing at HARIBO of America. “We know the stories and characters are beloved by so many, so we’re excited to capture that magic for our fans in our delicious tastes and textures for the first time ever. We put extra care into crafting the most authentic and exciting mixes, so every bite feels like you’re transported to Harry’s mystical universe, sparking the childlike happiness we all remember so well.”
The “Harry Potter” Edition gummies by HARIBO are available for purchase across the US at most major retailers. The mixes are only available for a limited time and include:
- Harry Potter Edition: HARIBO Harry Potter Edition gummies feature unique shapes inspired by the world-famous story, including exclusive Harry Potter and Hedwig the Owl pieces.
- Hermione Granger Edition: These include exclusive pieces of Hermione Granger and her companion, Crookshanks the cat.
- Ron Weasley Edition: The Ron Edition includes exclusive pieces of Ron Weasley and his companion, Scabbers the rat.
