Following an April fools day prank, Reece’s announce new limited edition PB&J Big Cups
New Reese’s PB&J Big Cups in Strawberry and Grape flavor.
On National PB&J Day, Reese’s announced a new product: Reese’s PB&J Big Cups. Fans have been dreaming of a PB&J-meets- Reese’s moment, according to the company. They also ‘had a little fun along the way’.
On 1 April, Reese’s pulled a prank on their fans, announcing that Reese’s was officially getting into the sandwich business. They claimed they had introduced a new product, Reese’s Chocolatey Bread, that was ‘perfect to pair with Reese’s peanut butter’. However, this was merely an April fools joke and the brand has decided to ‘stick to what [they] do best’.
Reese’s PB&J Big Cups come have both strawberry and grape jam options, wrapped in their signature chocolate and peanut butter for a playful twist on the iconic combo. Each pack contains just one flavour, but the brand encourages customers to enjoy both.
“Reese’s is all about having fun. Teasing the idea of us ‘getting into the sandwich business’ was a playful way to spark conversation,” said Melissa Blette, senior brand manager at Reese’s. “All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese’s was always the missing piece – so we fixed it!”
Reese’s PB&J Big Cups are now available at retailers across the US for a limited time in standard, king and snack size multipacks.
Pricing is at the sole discretion of the retailer.
