Signature Wafer & Chocolate Co. expands SKIPPY Peanut Butter Wafer Bar range at Walmart
Signature Wafer and Chocolate Co. new flavours
Signature Wafer & Chocolate Co., the largest wafer manufacturer in the United States, has announced a retail expansion of its SKIPPY Peanut Butter Wafer Bar line. From 15 April 2025, the bars will be available at Walmart stores across the US.
The expansion includes the launch of two new flavours – Banana and Peanut Butter, and Strawberry Jelly – alongside a reformulated version of the SKIPPY Creamy Peanut Butter & Chocolate Fudge Wafer Bar, which now features granola and chocolate chip toppings aimed at enhancing texture and flavour.
According to Russ Asaro, executive vice president at Signature Wafer & Chocolate Co., the expanded Walmart distribution reflects ongoing efforts to develop new products that align with consumer preferences. “We’ve seen strong performance in current channels,” said Asaro, “and this move allows us to reach a wider audience with updated and newly developed flavour options.”
Walmart’s three-flavour assortment now includes:
-
SKIPPY Creamy Peanut Butter & Chocolate Fudge Wafer Bars – reformulated to include granola and chocolate chip toppings.
-
SKIPPY Banana and Peanut Butter Wafer Bars – combining peanut butter, wafers, granola, and banana.
-
SKIPPY Strawberry Jelly Wafer Bars – incorporating real strawberry pieces and granola for added texture.
Each bar provides 6 grams of protein and contains no high fructose corn syrup. The products are designed to appeal to both retailers and consumers looking for snacks made with recognisable, quality ingredients.
SKIPPY Peanut Butter Wafer Bars are now available at Walmart locations nationwide.
Further information is available at: www.signaturewafers.com.