Doughlicious announces new Ready to Bake Cookie Dough launch in Sainsbury’s and ASDA

UK cookie dough brand Doughlicious has expanded its national retail presence with the launch of its Ready to Bake Cookie Dough products in Sainsbury’s and ASDA stores across the UK. The new listings include Chocolate Chip and Blondie varieties, now available in the chiller aisle at Sainsbury’s and the frozen free-from section at ASDA. Packs retail from £3.20 for six pre-portioned cookies.

The move strengthens Doughlicious’ reach across major UK supermarkets, adding to existing listings with Tesco, Waitrose, Morrisons, Whole Foods Market, Costco, Ocado, Go Puff and Zapp.

“Our growing retail footprint is a significant milestone for the brand,” said Kathryn Bricken, founder of Doughlicious. “Being listed in all major supermarkets reflects the strength of our product, brand positioning, and the dedication of our team. We’re proud to be bringing Doughlicious to more households than ever.”

Doughlicious Ready to Bake Cookie Dough offers consumers a convenient, gluten-free baking experience with Great Taste Award-winning recipes. The pre-portioned dough bakes in minutes, delivering cookies that are crispy on the outside and gooey on the inside. Flavours include:

• Chocolate Chip

• Salted Caramel & Dark Chocolate

• Matcha & White Chocolate

• Blondie (new)

The range is made using 100% British oats and other natural ingredients at the company’s West London factory, powered by renewable energy. Packaging and portion sizes are designed to minimise food waste.

Doughlicious has also developed a growing platform of cookie dough-based snacks across frozen, chilled and ambient categories, including:

• Cookie Dough & Gelato Bites (RRP £5 per pack): Frozen treats featuring cookie dough wrapped around gelato, dusted in cookie crumb, with each bite around 100 calories. Vegan options available.

• Grab & Go Soft Baked Cookies (RRP £1.99 each): Launched in March 2025 and available via Ocado, Amazon, Whole Foods Market, British Airways and more. Varieties include:

  • Double Chocolate Chip (Great Taste Award winner)

  • Salted Caramel

  • New York Style Chocolate Chip

  • Banana Good Granola (high in protein, fibre, and HFSS compliant)