Ritter Sport expands US retail presence and announces strategic investment

Ritter Sport, a German chocolate manufacturer known for its square-shaped bars, is expanding its retail presence in the US market. The company announced plans to scale distribution and introduce new product formats, supported by a $100 million investment over the coming years.

As part of this expansion, Ritter Sport products will become more widely available across major US retailers, including CVS, Albertsons Companies, Raley’s and Walmart. The brand is also increasing its product offerings at World Market. These developments are intended to broaden accessibility and reflect rising consumer interest in premium chocolate options.

Two new formats – Ritter Sport Minis and Choco Cubes – are being introduced to the US market to align with evolving snacking preferences.

• Ritter Sport Minis are smaller, bite-sized versions of existing bestsellers, such as Alpine Milk Chocolate and Dark Chocolate with Whole Hazelnuts.
• Choco Cubes are individually wrapped, filled chocolates designed for portion-controlled snacking, featuring flavours like chocolate mousse and double caramel.

These new products are rolling out in stand-up bags and seasonal sets, with retailers such as Raley’s already launching the formats across their store network.

“Today’s consumers are looking for high-quality chocolate that fits into their lifestyles, whether they’re snacking, sharing, or gifting,” said Chris Avery, vice president of sales at Ritter Sport USA. “Expanding into new pack types allows us to meet those needs while introducing new formats that complement our core tablet offerings.”

Ralf Hilpuesch, CEO of Ritter Sport USA, added, “This next phase of our retail strategy is focused on broadening our reach and relevance in the U.S. chocolate market.”

Founded in 1912, Ritter Sport is known for its colourful packaging, use of certified cocoa, and commitment to sustainable and ethical sourcing. The company produces its chocolate in Germany and emphasises ingredients such as whole hazelnuts, marzipan, and other inclusions sourced with attention to environmental and social responsibility.

For more information, visit ritter-sport.com/en.