PawCo launches Magic Cookie functional dog biscuits
Image: PawCo
PawCo Foods has introduced Magic Cookie, a new line of functional dog biscuits designed to provide targeted health support. The product made its debut at SuperZoo 2025 and is now available online, expanding the company’s existing range of functional “Magic” treats and toppers.
Magic Cookie is available in five varieties: Gut Health, Heart Health, Hip & Joint, Skin & Coat, and Original. Each recipe is formulated with plant-based ingredients selected to support specific aspects of canine wellness. According to PawCo, the biscuits were developed using AI technology in collaboration with board-certified animal nutritionists.
Key features include:
Five targeted formulas for common canine health needs.
Ingredients that incorporate omega fatty acids, antioxidants, and other nutrients.
A crunchy format designed for everyday treating and training.
Compliance with AAFCO standards for pet nutrition.
The launch follows PawCo’s earlier Magic Bars product and comes after the company achieved PSC Accreditation for ethical sourcing and expanded distribution to Amazon and veterinary clinics. PawCo also received industry recognition in 2024 and 2025 with awards for dog food and dog treats.
Magic Cookie is currently available online, with a trial box option offered at launch.
For more information, visit pawcofoods.com.
