Josh Hart joins MIKE AND IKE

MIKE AND IKE is making its biggest play yet, signing New York basketball star Josh Hart as the brand’s very first chief candy officer (CCO).

As CCO, he’ll be calling the shots on playful brand moments, mixing up flavour innovation and giving fans an all-access pass to what life looks like when your favourite sweets become your 9-to-5.

“Anyone who knows me knows MIKE AND IKE isn’t just a candy to me—it’s the candy,” said Josh Hart. “I’ve been eating these candies since I was a kid, and I still keep boxes stashed everywhere – at home, in my locker, on the plane. It’s been my number one candy forever, so stepping into this role as Chief Candy Officer feels like the ultimate full-circle moment. This isn’t just a title, it’s me representing the candy I’ve loved my whole life.”

Hart will star in a social series of playful behind-the-scenes moments that spotlight his role as CCO in action. Whether he’s testing flavours in the MIKE AND IKE research and development lab, drafting his favourite varieties in the Just Born boardroom, inspecting and packing sweets on the line with the focus of a pro athlete or fielding questions at a press conference, Hart is diving headfirst into the role of CCO.

“As Chief Candy Officer, Josh isn’t just lending his name – he’s rolling up his sleeves and getting in on the fun,” said Deb Turoczy, senior manager of consumer engagement at Just Born, Inc. “From mixing up flavours in our taste test lab, to running candy drafts in the boardroom, Josh is bringing the same fire and energy to MIKE AND IKE that fans love seeing from him on the court. We couldn’t imagine a better teammate.”

For more information about MIKE AND IKE, visit www.MIKEANDIKE.com and follow Josh’s journey as CCO on Instagram, TikTok and Facebook.