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Jason’s Sourdough expands Tesco range with ready-to-eat premium toasties

Posted 28 October, 2025
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Credit: Jason's Sourdough

Jason’s Sourdough is expanding its Tesco offering with the introduction of premium toasties, now available in 355 stores across the UK.

Following the success of its Hot Food-To-Go toasties, launched earlier this year in foodservice & travel, Jason’s Sourdough has adapted the range for retail take-home, meeting growing consumer demand for high-quality, ready-to-eat options.

Stocked in Tesco’s Snacking and Savouries category found in the chilled aisle, the Ham Hock & West Country Mature Cheddar and Three Cheese Toasties will sit alongside brands such as Ginsters, Pukka and Rustlers, offering consumers a tasty less processed alternative. Ready in 5 minutes, they can be cooked using a grill, oven, air fryer or panini press.

Jason’s Sourdough Toasties:

RRP: £3.75

Ham Hock & West Country Cheddar – Slow cooked Pulled Ham Hock with West Country Mature Cheddar and Dijon Mustard on Jason’s White Sourdough Ciabattin.

Tangy & Mature Three Cheese Toastie – Emmental, Cheddar & Italian hard cheese on Jason’s White Sourdough Ciabattin.

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Sweets & Savoury Snacks World