Barratt Sweet Shop launches new Flumps Hearts for Valentine’s Day

Barratt Sweet Shop is ramping up for Valentine’s Day with the launch of their newest product – Flumps Hearts.

Wrapped in packaging featuring George the Jaguar, the brand’s new mascot, the new to market vanilla flavoured marshmallows (RRP £1.50) are now available in selected retailers – just in time for Valentines Day.

Michael Inpong, chief marketing officer at Valeo Foods UK, says: “We’re thrilled to launch Flumps Hearts – a fun, fresh twist on one of Barratt Sweet Shop’s most nostalgic sweets. The heart-shaped marshmallows and George the Jaguar bring personality and playful energy to every shelf, while the classic Flumps taste stays just as bold and irresistible as ever. They’re perfect for gifting, or treating yourself this Valentine’s Day – adding a little extra fun and sweetness to the season.”

With an RRP of £1.25, Flumps Hearts will roll out across the trade during February / March 2026.