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Ferrero’s Kinder Joy series released for Easter with major US promotion

Posted 1 April, 2026
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Image credit: Ferrero

This Easter, Ferrero has hopped into the spotlight as its Kinder Joy line featuring a limited-edition collection based on a exclusive Golden Bunny toy and select Golden Eggs.

As the company explained to our title, those who are lucky enough to discover a fine long-eared friend in their confectionery, will have a chance to win a family vacation to Orlando, Florida, for Easter 2027.

The winning family of Kinder Joy’s Eggs-tra Special Egg Hunt sweepstakes will receive a trip for four—including round-trip airfare, ground transportation, hotel accommodations, theme park tickets, and spending money. To enter, families can visit KinderSweeps.com.

As previously reported, Ferrero has remained keenly aware of the Easter period’s potential, with the brand delivering a number of seasonal offerings across its core markets.

“The Easter egg hunt is one of those timeless traditions that spans generations, and Kinder Joy is proud to be a part of those family moments” said Amber Hansinger, vice president of marketing, Kinder Joy USA.

“We’ve always believed that joy doesn’t have to stop when the last egg is found—our delicious treats and the toys inside extend into hours of imaginative play. This year’s Golden Bunny and sweepstakes give families an extra special treat to look forward to.”

The Kinder Joy Easter collection brings together the brand’s signature double-layered milk and cocoa cream, topped with crispy cocoa-filled wafer bites, with a limited-edition Golden Bunny toy hidden inside select eggs. Perfect for Easter baskets and egg hunts— you can find the collection for a limited time at major retailers nationwide, while supplies last.

For the latest on the Kinder Joy Easter collection, sweepstakes updates, and all things Kinder Joy this season, follow Kinder U.S. on Instagram, Facebook, and X.

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