Extra Gum launches new Sours product line
Image credit: Extra Gum
Extra Gum has announced the launch of its latest product line: Sours by Extra, a new take on gum that delivers a sweet and sour flavour. To celebrate the launch, the brand is partnering with TV dancer Hailey Bills to debut the Sours by Extra Cheworkout Sweepstakes, a social-first dance challenge inspired by the product’s dynamic flavour.
“With Sours by Extra, we’re bringing a bold new twist of flavour to the gum category,” said Maria Urista, marketing vice president at Mars Snacking North America. “Through this social-first launch with dancer Hailey Bills, we’re inviting fans to experience the unexpected flavour in a fun, creative way – turning everyday moments into a more flavourful and fully present occasion.”
Sours by Extra is now available in the US in two flavours: Blue Raspberry and Strawberry. Both flavours come in 15-stick single packs, with Blue Raspberry also available in a 3-pack multipack.
