Haribo reveals new Rhubarb & Custard share bags

Haribo has announced its latest release in the form of 140 PMP Rhubarb & Custard share bags.

Duncan Tyrrell, head of category at Haribo UK, says: “Innovation is a key driver of growth in sugared confectionery, with shopper expectations in the sweets category evolving fast. We are incredibly excited to bring this launch to Symbols and Independents, tapping into the ‘new-stalgia’ trend, where shoppers want the joy and familiarity of the sweets they grew up with, but reimagined to deliver something new and interesting.

“By taking this Pick N Mix-favourite to market as a standalone share pack in a PMP format, we are helping retailers build shopper excitement, drive footfall and encourage impulse buys. In a challenging environment for retailers where the market can be volatile, bagged sweets stand out for their consistent appeal”.

Haribo Rhubarb & Custard share bags have an RSP of £1.25.