Monty Bojangles, the multi-award-winning UK confectionery brand, is marking a brand first, as it unveils a bold new product line, entering the impulse category with a new self-treat 4-pack for consumers.  

Reinvigorating the premium truffle category by bringing Monty Bojangles into the fast-growing impulse confectionery space, the new My Truffles range is set to drive recruitment and impulse purchase, tapping into the growing everyday indulgence opportunity. 

Created for everyday treating, the My Truffles range is positioned within the impulse confectionery space at an accessible £2.50 RRP, providing a lower-entry point for new shoppers to experience premium truffles without compromising on quality, theatre or indulgence. 

Reflective of the fun flavour exploration Monty Bojangles is known and loved for, My Truffles is launching with two flavours – Pistachio Marooned and Cocoa Nib Nights – each chosen for their consumer appeal. 

Pistachio Marooned 

With pistachio continuing to emerge as a major trend across retail, social media and food culture, Monty Bojangles identified an opportunity to reinterpret the flavour within its signature cocoa-dusted truffle format in a way that felt indulgent, contemporary and distinctive to the brand. My Truffles Pistachio Marooned is Monty Bojangles’ reinterpretation of one of the fastest-growing premium confectionery trends. 
 
The recipe was significantly reformulated to deliver a more distinctive pistachio taste profile, with the introduction of real pistachio nibs to create a richer, nuttier and more authentic flavour profile with greater texture and depth.  

Cocoa Nib Nights (Vegan) 

The brand’s best-selling vegan flavour, bringing proven performance to the range, Monty Bojangles incredible Cocoa Nib Nights chocolatey truffles are packed with roasted cocoa nibs for a deep, intense truffle experience with a crunchy finish. My Truffles Cocoa Nib Nights also mark the new addition of a vegan product to the Sainsbury’s range.

Combining trend-led flavour innovation, distinctive packaging and a strategically disruptive new format for the category, My Truffles are set to see sales soaring, as they successfully reimagine how premium truffles can exist within modern impulse confectionery. 

My Truffles are available from the 16th of August, with an RRP of £2.50. 

Andrew Newlands, Monty Bojangles CEO and founder, says: 

“At Monty Bojangles, we’re proud of being a brand that truly listens to our customers. Reflective of this, the launch of My Truffles responds to a growing demand for premium everyday indulgence with flavour choices that have been influenced by shopper demand. Traditionally, premium truffles have been associated with larger boxed formats, gifting and planned purchase occasions. This new launch has been developed to challenge convention, which is something we always strive to do at Monty Bojangles. By creating a more accessible on-the-go premium truffle experience we will be able to introduce even more chocolate lovers to the fantastical world of Monty Bojangles. We are offering something fresh, exciting, and genuinely special, and with further wonderfully delicious launches planned for later this year, we can’t wait for customers to see more of what we have in store for 2026.”