New flavour added to Tracker range

Launched over 25 years ago, Tracker is bringing a new flavour to the range, Tracker White Chocolate Chip. The new variant joins the rest of the popular range, including Chocolate Chip and Crunchy Peanut.

With nearly 4,000 Tracker bars eaten every hour in the UK, Tracker continues to be one of the nation’s favourite snacks. Tracker Milk Chocolate multipack currently sits in the Top 20 cereal multipacks and the Milk Chocolate single ranks at #8 amongst the cereal bar singles. The Mars Baked Category Team are confident the White Chocolate Chip variant will achieve similar success in the market.

To tie in with the launch, Tracker also announces a new brand redesign and format. Whilst the Tracker brand logo, slogan and colour palates remain consistent, the new artwork has been enhanced to further appeal to its audience and drive greater standout on shelf.

Bep Dhaliwal, trade communications manager said of the new product, “Since entering the cereal bar category in 1984, we are delighted to be introducing a new flavour and new brand design to the popular Tracker range which has become a staple family favourite in UK households over the years. The biscuit category remains one of the largest snacking groups and we are delighted to be re-igniting the nostalgia of Tracker to the nation once again.”