Sweet specialist expands

A specialist sweet company has rapidly expanded its product range after raising £50,000 from investors with the promise of a tasty reward.

Candy Hero, a sweet importer and retailer, successfully raised the finance with a loan from peer-to-business lender, Rebuildingsociety.  The cash was used to increase the company’s stock of candy, which is imported from around the world, after a surge in demand from customers both in store and online.

Frank Dillon, joint owner of Candy Hero with his brother Leo, says: “We’ve noticed an explosion recently in the demand for the sweets that we import from around the world, especially American candy, which is due to widespread product awareness through television and the media.

“We currently have three stores, but are looking to expand further.”

Rick Hyland, rebuildingsociety’s business development manager, comments: “Everyone loves sweets, especially unusual ones, so Candy Hero was a popular auction, with over 200 people opting to lend money.

“In addition to the loan, Frank has raised awareness of his brand, gained new customers and I’m confident that as his business continues to grow, our lenders will support him again.”