New bites from Galaxy

Galaxy has added to its product range with the introduction of Galaxy Bites, available to the trade from the end of April. The bitesize portfolio already includes Maltesers, Minstrels, Revels and Galaxy Counters which was launched last year.

Communications manager Bep Dhaliwhal says, “The portfolio has achieved the highest level of repeat purchase and penetration than any other pouch launch in the last five years said trade.” Galaxy Bites are available in 40g bags which retail at 54p.