Gooey peanut cookies

Burton’s Biscuit Company is expanding its NPD portfolio with the launch of a new Maryland Gooeys variant.
The latest NPD sees the introduction of a new peanut flavour; a crunchy peanut cookie filled with chocolate goo.

“Multi award-winning Maryland Gooeys was the biggest sweet biscuit launch of 2013, with over 2m households purchasing Gooeys in its first year,” says David Costello, Burton’s Biscuit Company’s head of customer category management.

“Building on this success, the new peanut variant will capitalise on the surge in consumer demand for peanut butter that is seeing growth year on year.”
The Gooeys peanut launch follows the introduction earlier this year of Maryland Soft Baked, the American-style soft cookies, and, more recently, Maryland Mix’ems, targeted at families with teenage children.

Maryland Gooeys Peanut is available in 160g size packs and cases of eight (RRP £1.79).