A delight for the senses

Spotting a gap in the UK market for authentic Turkish Delight, Zeynep Turudi, founder of Truede, has made it her mission to re-establish this sweet treat as a confectionery force to be reckoned with.

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True works of art

At the beginning of June, the winner of the new Junior UK Chocolate Masters competition was unveiled. Quentin Bechard from Shangri La Shard won the title.

Election fever

Artisan British chocolate brand, Choc on Choc is celebrating the forthcoming UK election with the launch of its Political Chocolates collection, a limited edition range of three delicious bars, each bearing the face of Ed Miliband, Nick Clegg or Prime Minister David Cameron. The brand is inviting Brits to vote with their stomachs and take […]

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Alpaca joins ‘sweeet’ family

United Biscuits (UB) has launched the latest TV advert in its now iconic McVitie’s ‘sweeet’ series, and the first for its new biscuit, McVitie’s DeliChoc. As well as showcasing the thickly coated Belgian chocolate biscuit with an intensely crunchy sensation, the advert introduces a brand new member of the ‘sweeet’ animal family – the alpaca. […]

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Virtual product promotion

Shoppers in Belgium will be introduced to Mondelez International’s latest products by a group of five state-of-the-art Tensator Virtual Assistants, at Carrefour, Cora and Makro stores. The Virtual Assistants will be installed in supermarkets and independent stores across the country to promote the food manufacturer’s new product lines, including the Côte d’Or, Milka and LU […]

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Belgium brand marks 125 years

The Belgian company Vanparys is celebrating its 125th anniversary.  The jubilee year was marked by a visit to the company’s production centre by HRH Queen Mathilde of Belgium and Rudi Vervoort, prime minister of the Brussels Metropolitan Government. Originally renowned for its extensive range of colourful dragées, Vanparys now offers a wider range of products, […]

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White chocolate and caramel

Cargill has unveiled a new addition to its chocolate portfolio – Caramel Equilibre – a double indulgence that brings together Belgian white chocolate with real dairy caramel in one unique and timeless product. Inspired by the warmth and enduring popularity of caramel, Cargill’s chocolate experts in Belgium have created a product that will help both […]

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Fall in love with Guylian chocolates this Christmas

Guylian, the market leader in boxed chocolates in Belgium has three exciting consumer initiatives planned for the UK market. Guylian and Titanic are joining forces in a consumer promotion that will be announced in the chocolate brand’s TV campaign starting on 29 October.  A 20 second commercial celebrating the collaboration around the launch of Titanic […]

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Sweets & Savoury Snacks World