The return of ‘Shrinkflation’ affecting Cadbury Dairy Milk bars is an unwelcome developmentGuest blog: The decision by Mondelēz to reduce Dairy Milk sharing bars by 10% in size has re-ignited the ‘shrinflation debate’ on how manufacturers handle inflationary pressures. Cloe Legrand, Consumer Analyst at GlobalData, offers her view on this major industry topic. Business, Chocolate, Packaging
The rise of Shrinkflation continues to make its mark as manufacturers feel the strainAlas, it seems it’s back in town, like the equivalent of the party guest that nobody really wants to see, “shrinkflation” of product portion sizes is on the horizon once more amid major pandemic, Covid-19 and post Brexit pressure on manufacturers. Business, Candy & Gum, Chocolate, Savoury Snacks
The rise of smaller confectionery ranges as a major consumer choice could be on the horizonThis week’s blog follows on from my last post, in placing the thorny issue of shrinkflation under the microscope, whereby the industry has come under scrutiny for unexpectedly reducing product size amid rising production costs without a corresponding cut in retail prices. Bakery, Candy & Gum, Chocolate, Packaging
Shrinkflation product reduction continues with Nutella’s reduced jar sizesThe concept of ‘shrinkflation’ where products are reduced in pack size with no corresponding reduction in retail price is one that’s been with us for many years, much to the general dismay of consumers. Bakery, Business, Candy & Gum, Chocolate, Packaging, Savoury Snacks