Dunkin’ officially drops ‘Donuts’ from its name

Dunkin’ is officially dropping ‘Donuts’ from its name. As of January 2019, the brand will be known simply as ‘Dunkin’’ and the name change is one of many steps Dunkin’ is taking to transform itself into a premier beverage-led, on-the-go brand. The new branding conveys the company’s focus on serving coffee fast, while embracing Dunkin’s […]

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Time for KitKat copycats?

The European Court of Justice has thrown out an appeal by the chocolate bar’s maker, Nestlé, which argued that it owns the distinctive shape of the four-fingered snack.

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