Spar launches popcorn brand

UK retailer Spar has unveiled a new range of own brand popcorn.

The new lines, which are available in Spar stores, come in two flavours: Sweet & Salted and Salted.

The popcorn market has experienced massive change over recent years as new brands have exploded onto the scene. An increase in popularity has seen the own label market grow by 14% in only one year, in particular the impulse popcorn market has seen growth of 39%, according to Nielsen Scantrack data.

Cath McIlwham, Spar UK head of brand said, “The trend for alternative snack choices is growing and we are delighted to respond to this by launching these two new varieties to the market.

“Salted and Sweet & Salted are two of the top selling flavours in the market place. We are providing our shoppers with not just a very tasty snack, but also a healthier option compared to other snacks and impulse purchases.”