New Ferrero plant to open in Turkey in 2013

The Ferrero Group has chosen western Turkey as the site of its 18th factory, which will employ 200 people when built.

According to a statement made by the Ferrero Group, the investment decision was based on the group’s confidence in both Turkey’s economic growth and its demographics.

“Turkey is a strategic country that can supply us with raw materials for production and it also has domestic market potential,” notes the company.

Earmarked for the production of Nutella and Kinder chilled products, the plant extends over an area of 146,000 m2. It is expected to the completed by the end of 2013, and when on stream it will provide work for over 200 direct employees and as many in the ancillary industries.

Ferrero chose Manisa for its young population and hopes that with this investment it will capitalize on Turkey’s rapid economic growth. The Turkish economy grew by over 5 percent per year on average between 2003 and 2010. It became the fastest growing economy worldwide with a rate of 10.2 percent in the first six months of this year. The group also said it plans to support the educational and health needs of children in the area.