pladis is taking its premium chocolate Godiva into the luxury biscuits category – the brand’s first venture into biscuits for multiple retail distribution.

The Godiva Masterpieces Biscuits range will be available in three variants: Caramel Lion, with milk chocolate and a smooth caramel filling; Ganache Heart, with dark chocolate and a velvety ganache filling; and Hazelnut Oyster, with milk chocolate and creamy hazelnut praline filling. Each flavour combination sits on top of a melt-in-the-mouth biscuit.

“Godiva has made great strides in establishing its premium chocolate into grocery since  2017,” said Sarah Horowitz, director of the new ventures business unit at pladis UK&I. “We’re excited to be entering new territory by taking our signature chocolate range into luxury biscuits, tapping into consumer demand for every day indulgence.

“The premium biscuits category is fast-growing, increasing +5.8% year-on-year, and we see an opportunity for Godiva to grow a branded presence in the category – and fuel overall growth.

“Consumers continue to show advocacy for indulgent treats that can be shared, gifted or enjoyed as a reward. First-class products like Godiva Masterpieces Biscuits are resonating strongly with consumers and we’re proud to now offer an accessible, biscuit-based bite of luxury.”

Godiva Masterpieces Biscuits will be available in packs of 10 individually wrapped biscuits for an RSP of £4.00. They will launch exclusively in Sainsbury’s stores nationwide before rolling out elsewhere in September 2019.