Jammie Dodgers updates to vegan recipe

British biscuit brand Jammie Dodgers has announced a recipe change that means its iconic jam-filled snack is now 100% plant-based.

For Jammie Dodgers fans and vegans, the reformulation has been a long-time coming. It is being regarded as a very welcome move, especially as many other biscuits-makers continue to incorporate milk in their products, making it hard for people with specific dietary requirements to find suitable snacking options.

The new plant-based Jammie Dodgers can be identified by a new design for the brand, which is darker in colour than the original packaging and features an update to the logo.

Speaking about the recipe change, Kate Needham, marketing director at Burtons Biscuits, said: “We have listened to our biscuit fans and are pleased to announce that we’ve moved once again to a dairy-free recipe. Family fun is at the Jammie heart of our brand, so it’s important to us that the whole family – and families of all lifestyles – can share a pack. Thanks to the new recipe, we’re happy that will now be more possible.

“But that’s not all, with our household classic seeing a surge in popularity, you can expect to see lots more fun and mischief coming from the UK’s favourite Jammie biscuit brand going forwards! It’s an exciting time to be a Jammie Dodger fan.”

The new Jammie Dodgers are available nationwide from w/c 13 July 2020.

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