Free From Fellows launches Vegan Mallows

Award winning vegan confectionery brand Free From Fellows has launched new vegan marshmallows that join the selection of gummies and hard-boiled sweets in its range.

The Vegan Mallows are available as three new products including large vanilla and strawberry flavours and mini pink and white mallows in vanilla flavour.

All products launched in fully recyclable 105g bags and made their debut in Sainsburys on 17 October priced at RRP £1.50 with a price promotion down to £1.25 from November.

Released ahead of the upcoming seasons, Vegan Mallows has been created to make the perfect plant-based snack, s’mores filling and hot chocolate topping, just in time for bonfire night and cosy winter evenings.

As well as Sainsburys, Vegan Mallows are also available via the Free From Fellows online store as well as UK-wide all good health food stores.

The mallows are free from the top 14 allergens including dairy, soy and nuts and being gelatine free and free from all animal ingredients they are certified by both the vegan and vegetarian societies.

Free From Fellows was brought to market by Bravura Foods which is a major distributor of vegan confectionery in the UK.

Co-founder at Bravura Foods, Karl Morris, comments: “This was a natural progression for the brand as we look to satisfy the needs of more vegans in the UK with our successful and popular growing range.”

Lisa Gawthorne, fellow co-founder and long-term vegan, adds: “These mallows taste totally amazing and the launch is timed perfectly for Halloween and bonfire activities to make sure nobody is left out at those key occasions”.

Vegan Mallows are free from all artificial colours and flavours and are also GM Free as well as being halal and kosher friendly.

The new product joins the rest of the Free From Fellows range which includes six product lines of sugar-free sweets including Gummy Bears, Cola Bottles and Midget Gems.