Win Olympic tickets
This month Cadbury is ramping up activity around the London 2012 Olympic and Paralympic Games with its first on-pack ticket package giveaway. The on-pack promotion, entitled Unwrap Gold, is offering consumers the chance to win one of hundreds of London 2012 ticket packages if they find an exclusive golden voucher inside specially marked packs. Additionally, consumers have the chance to win one of a thousand prizes a day by entering their wrapper code online.
The offer features on 18 SKUs, including key countlines, sharing bags and multi-packs. The limited edition promotional packs will be in-store from 2nd April, featuring eye-catching golden graphics, signposting the product.
If consumers are lucky enough to find a golden voucher in their pack they will be instructed to call the promotional telephone number highlighted to find out which ticket package they have won – all include entry to the games, accommodation and transport to/from London. There is an additional chance to win one of 1,000 further prizes per day instantly, by typing in the unique code on every pack to the website.
The promotion, which runs from 14th April to 7th July will be supported by a substantial marketing campaign, including TV, outdoor, press and radio advertising, social media, PR and online.
Trebor is also celebrating being part of Cadbury by offering an on-pack competition – the Trebor Baton of Sweet Success, which will run on both single and multi-pack varieties, including the Trebor Mint Pot. From the 26th March when the limited edition packs go in-store, consumers will be able to log on to a designated website and enter their unique on-pack code for the chance to win.
18 lucky consumers will discover that they have won a Trebor Baton of Sweet Success – a two-day VIP experience including a 5* hotel, London 2012 Olympic Games tickets and a unique VIP event. The lucky consumer who wins the 19th Baton, will be the recipient of the ultimate final prize. This will include a seven night stay in a 5* London hotel with tickets to London 2012 Games events on each day, as well as one ‘money can’t buy’ VIP experience on every day of the trip such as a helicopter ride over London, a personal shopping experience, or VIP theatre tickets.
Consumers who do not scoop one of the top packages will still have the chance to experience the London 2012 Olympic Games. Trebor is giving away a pair of London 2012 tickets every day during the promotional period, as well as ten 4* prize packages and thirty 3* prize packages. There will also be 1000 packs of Trebor product up for grabs as runner up prizes.
