Entenmann’s teams up with Baked by Melissa for 125th Birthday Cupcake Trio
Image: Entenmann's
One of the best ways to celebrate a birthday is with cupcakes! Entenmann’s, American bakery brand, is kicking off its 125th Birthday joining forces with the expert in birthdays – and cupcakes – Baked by Melissa! Together, the two brands have created three Entenmann’s-inspired, limited-edition bite-size cupcakes guaranteed to make for one sweet summer birthday celebration.
“As soon as we found out that Melissa was a long-time fan of Entenmann’s, we knew we had to tap her to help celebrate our big milestone birthday,” said Catherine Danielowich, senior brand manager. “Their expertise in delicious and innovative mini-cupcakes and birthdays, combined with our beloved baked goods recipes, has resulted in a delicious trio of Entenmann’s-inspired cupcakes we can’t wait for our fans to try!”
The limited-edition cupcakes are available for purchase in 25-packs (sold in-store and online) and 6-packs (sold in-store only) at www.BakedbyMelissa.com, while supplies last. The sweet assortment of Entenmann’s-inspired flavours includes:
- Devil’s Food Crumb, inspired by Entenmann’s Devil’s Food Crumb Donut, made with chocolate cake, fudge stuffing, and rich chocolate icing, sprinkled with Entenmann’s Chocolate Glazed Crumbs.
- Chocolate Chip Cookie, inspired by Entenmann’s Original Recipe Chocolate Chip Cookies, made with yellow cake with micro chocolate chips, gooey cookie dough stuffing, and chocolate icing, topped with an Entenmann’s Chocolate Chip Cookie piece.
- Party Cake, inspired by Entenmann’s Party Cake, made with vanilla cake with rainbow sprinkles, creamy vanilla icing, and topped with Entenmann’s Rainbow Sprinkle Blend.
“As a kid, many of my after-school snacks were from Entenmann’s—I used to eat the topping from the Devil’s Food Crumb Donuts before diving into the donut,” said Baked by Melissa co-founder and CEO Melissa Ben-Ishay. “Entenmann’s treats have such a unique flavour that takes me back to those afternoons, and now, I couldn’t be more excited to partner with Entenmann’s to celebrate their 125th birthday.”
For more information on Entenmann’s and the brand’s 125th birthday, visit www.Entenmanns125.com.
