The Hershey Company unveils new festive treats

As the holiday season approaches, The Hershey Company aims to spread cheer with an array of new treats. Leading this year’s lineup are the all-new Kit Kat Milk Chocolate Santas and Reese’s Peanut Butter Cups Sugar Cookie alongside favourites from Twizzlers, Jolly Rancher, and Cadbury.

“Hershey has always been at the heart of holiday traditions, offering a wide range of products that bring families together,” said Heather Seamans, senior manager, holiday marketing at The Hershey Company. “This year, we’re introducing new flavours and shapes like Kit Kat Milk Chocolate Santas and Reese’s Peanut Butter Cups Sugar Cookie that reflect the playful spirit of the season, bringing even more joy to holiday moments.”

Holiday highlights, according to the company, include:

• Kit Kat Milk Chocolate Santas: For the first time ever, Kit Kat brand is shaking up the season with its iconic crispy wafers in festive, new snack-sized shapes. These merry Santas combine the classic Kit Kat crunch with layers of crispy wafers and smooth milk chocolate.
• Reese’s Peanut Butter Cups Sugar Cookie (Available in regular, king and miniatures): Specially created to showcase the classic flavour and texture of sugar cookies, the cookie pieces are stuffed within the creamy peanut butter that Reese’s products are known and loved for.

Favourites with a festive spin:

• Reese’s Shapes Assortment: Each bag of Reese’s Holiday Milk Chocolate Peanut Butter Shapes is filled with an assortment of seasonal shaped Reese’s candy.
• Reese’s Peanut Butter Cups Caramel Snack Size: These seasonally-wrapped holiday treats combine creamy peanut butter, gooey caramel, and smooth milk chocolate for a festive twist on a classic favourite.
• Reese’s Milk Chocolate Peanut Butter Santas: These seasonal sweets have been created for stocking stuffers, candy bowls and under-the-tree snacking.

Twizzlers treats:

• Twizzlers Cherry Flavored Trees Standup Pouch: Shaped like festive evergreens, these chewy, sweet treats pop with bold cherry flavour.
• Twizzlers Merry Berry Punch Twists King Size: Bursting with fruity berry punch flavour and holiday cheer, these chewy, festive twists are for adding a fun touch to parties or a sweet treat in a stocking.

Gifting:

• Cadbury Milk Chocolate Mini Snowballs Giftbox: A returning favourite now available in a festive new gifting format.
• Hershey’s Kisses Cookies ‘N’ Crème Snowman Giftbox: Inside each box is smooth white crème filled with crunchy cookie bits, all wrapped in snowman-themed foil.
• Jolly Rancher Gummies Original and Sour Flavors Storybook: This holiday-themed treat brings together Jolly Rancher flavours of Watermelon, Green Apple, Cherry, Grape, and Blue Raspberry in soft, chewy gummies. Also available in Jolly Ranchers Gummies Sour flavours.

More information on products can be found at hersheyland.com.