Crunch launches white chocolate flavour for Halloween
Credit: Crunch
For Halloween 2025, CRUNCH is bringing back its popular white chocolate flavour, now in festive packaging. This limited-edition variety features a creamy white chocolate coating with crispy rice, delivering a classic CRUNCH experience with a twist.
“CRUNCH has been a fan favourite for over 85 years, and the love for the original bar is as strong as ever,” said Sajani Manchanda, senior brand manager at CRUNCH. “Our fans crave texture — especially one that’s satisfying. That’s why we’re excited to unveil CRUNCH White: the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It’s a lighter spin on a classic, and we’re pretty sure it’s going to be love at first crunch — all over again.”
The new flavour is now available in the US at major retailers through December, just in time for trick-or-treating and holiday festivities.
