Swedish brand Sockerbit launches at Target in the US

Sockerbit is now available in nearly 1,600 Target stores across the US and online at Target.com. This marks a major milestone for the company, introducing millions of Americans to the authentic Swedish candy culture, featuring a colourful mix of high-quality gummies for both kids and adults alike. 

Founded in 2010, Sockerbit has delighted candy lovers with its commitment to clean ingredients, playful and vibrant design, and the joyful Swedish tradition of lördagsgodis (“Saturday candy”) – a weekly ritual of indulging in sweets. Now, Target shoppers can experience the magic of Sweden with a curated assortment of Sockerbit’s best-selling treats such as its Sweet Mix and Sour Mix, along with the Foamy Strawberry Dream. Each candy is crafted with care, made with non-GMO ingredients and free from high fructose corn syrup, trans fats and artificial dyes.

Consumers can now shop the following Sockerbit products at their local Target store ($4.99 each):

• Sweet Mix – This sweet candy mix includes a colourful variety of Sockerbit’s most popular Swedish sweet treats.
• Sour Mix – This Sour Swedish candy assortment features a curated mix that is anything but random.
• Sour Cola & Cherry Gummies – Mini sour cherry cola bottles for a refreshing snack.
• Sour & Fruity Heart Gummies – With combinations of Sour Apple-Cherry, Sour Cassis-Peach, and Sour Pineapple-Strawberry flavour.
• Strawberry Dream Candies – Sugar-sprinkled strawberry foam bites.