PEEPS announces new 2026 Easter collection

For the 2026 season, PEEPS is reimagining Easter traditions with a lineup full of new flavours, collaborations and returning products.

New to the PEEPS collection this year and available across the US, PEEPS Pop-Tarts Frosted Strawberry Flavored Marshmallow Chicks are inspired by the classic toaster-pastry.

Other new flavours include PEEPS Chili Lime Mango Flavored Marshmallow Chicks (exclusively available at Target), and PEEPS SUNNYD Flavored Marshmallow Chicks

See a listing of all available PEEPS treats for Easter 2026 on their website: www.peepsbrand.com