Over the Moo celebrates finding love in the freezer

Over the Moo, the vegan ice cream bites brand, is launching its new ‘Find Love in Your Freezer’ campaign this summer. Created by Dog, Cat & Mouse, the social and outdoor campaign focuses on the freezer as the go-to place for your favourite snacks.

Significant, 6-figure marketing investment has been earmarked over the summer to underpin the unveiling of new UK listings to support snowballing awareness and growth taking place in mainland Europe (Continente Portugal) and further afield (Kibsons UAE).

The lactose-friendly frozen bites are made with coconut milk instead of cow’s milk and are available in vanilla, caramel and chocolate flavours.

With fewer than 30 calories per bite, Over the Moo is aimed at people looking for smaller, easy-to-enjoy frozen snacks as demand for frozen snacking continues to grow.