Mondelēz and Sour Patch Kids announce Sour Patch Kids Besties
Pic: Sour Patch Kids
Sour Patch Kids is bringing friends together with the launch of Sour Patch Kids Besties, a new sweets format where four Sour Patch Kids sweets are linked “hand-in-hand” to form one connected chain. Combining the brand’s Sour Then Sweet taste with an interactive experience, Sour Patch Kids Besties creates a social eating adventure.
With Sour Patch Kids Besties, up to four sweets are linked together by holding hands, and come in two flavour combos: Redberry & Blue Raspberry and Watermelon & Lime.
Sour Patch Kids Besties are now available at major retailers in the US offered in a 3.18 oz peg bag for a suggested retail value of $1.25 and a 7.17 oz peg bag for $3.29, though pricing may vary.
