Ineke Nugteren and the Nourish team are adamant that the opportunity for ‘biscuit betterment’ has never been greater, because it remains the perfect snacking format for full-on lifestyles, on the simple proviso that greater attention is paid to a well-balanced ingredient make-up.

“Our cookies are plant-based, refined sugar free and organic, the perfect vehicle for not simply purging one’s sweet cravings but also showcasing matcha in an appealing everyday light as a blossoming hero ingredient that supports enhanced brain function and heart health, whilst reducing anxiety and stress levels.”