Trubar, the female-founded protein bar brand, and Cha Cha Matcha, the cult-favourite matcha café, are teaming up to bring protein and matcha together.

The partnership introduces a limited-edition Love You So Cha Cha Matcha protein bar available at retailers across the US, along with the PB&J Matcha and Trubar protein cold foam, available for a limited time at participating Cha Cha Matcha locations. Now, two brands at the intersection of these cultural shifts are coming together to create a new kind of wellness ritual.

The new Trubar flavour, Love You So Cha Cha Matcha, features a white chocolate coating and sweet green tea matcha notes with 12 grams of plant-based protein and 12 grams of fibre. The collaboration brings Cha Cha Matcha’s signature flavour to Trubar’s dessert-inspired protein bars, offering wellness-minded consumers a new way to fuel.

The Love You So Cha Cha Matcha protein bar will be available for a limited time at all Cha Cha Matcha locations in NYC and LA, as well as on Trubar.com and Amazon, while supplies last. The exclusive PB&J Matcha will be available at Cha Cha Matcha locations for a limited time only.