Crisp Power, known as the well-rounded snack in the protein salty snack aisle, is expanding its flavour lineup with the launch of Honey Mustard Protein Pretzels, a sweet-meets-savoury flavour designed for today’s everyday protein-focused consumer.

The new offering reimagines the classic honey mustard pairing in a high-protein, high-fibre pretzel format. Smooth sweetness is balanced by a zesty mustard bite, all delivered in the brand’s signature baked crunch. The result is a familiar flavour profile with a modern nutritional upgrade.

Each 1.75oz bag contains 26g of protein, 10g of fibre, and just 6g of net carbs, along with 0g added sugar and no artificial flavours. At 210 calories per bag, Honey Mustard offers consumers a savoury alternative to traditional protein snacks that often skew sweet or compromise texture.

“This flavour brings together a classic taste combination with the strong nutritional profile our consumers expect,” said Gilad Zilberberg, founder and CEO of Crisp Power. “We built Crisp Power to compete directly with traditional crunchy, salty snacks, but with dramatically higher protein and fibre. Honey Mustard continues that mission by delivering a bold flavour in a format that supports modern eating habits.”

The launch comes at a time when protein demand continues to accelerate across categories. As consumers focus more intentionally on satiety, blood sugar management and macronutrient balance, snacks that deliver meaningful nutrition in familiar formats are gaining traction.

Additionally, the rise of GLP-1 medications continues to shift how many consumers approach snacking, increasing interest in options that provide substance and sustained fullness rather than empty calories. Crisp Power was designed with this shift in mind, offering a snack that satiates like a favourite snack but delivers unmatched functional benefits.

Unlike many protein products that deliver in formats such as bars or shakes, Crisp Power Protein Pretzels provide a savoury, crunchy alternative. The brand’s positioning as ‘the well-rounded snack’ reflects both its circular pretzel shape and its straightforward nutritional profile: high protein, high fibre, low net carbs and plant-based formulation.

The Honey Mustard launch coincides with a major operational milestone: Crisp Power recently opened a $15 million manufacturing facility in Stafford, Texas, transitioning from overseas production to fully domestic manufacturing. The new hub increases capacity, shortens supply chains, and positions the brand to respond faster to accelerating retail and consumer demand. The Texas investment reflects the brand’s triple-digit year-over-year growth since entering the US market in 2024 and its commitment to scaling domestic operations alongside its expanding distribution footprint.

Honey Mustard joins an expanding flavor portfolio that includes Cheddar, Flamin’ Crunch, Cinnamon Crunch, Everything, Sea Salt, and Sesame, with continued innovation planned.

Crisp Power Honey Mustard Protein Pretzels will be available in 1.75 oz single-serve bags. Planned distribution includes direct-to-consumer early access, Shopify, The Vitamin Shoppe, Amazon and TikTok Shop.