November 26 sees a further evolution of the Nourish/Virgin Airlines alliance with the launch of a bespoke, minimally processed 20g brownie bar (Nutty Bliss) that over the next 12 months will become the long-haul snack of choice for Virgin’s upper class, growing cohort of health-conscious travellers.

Building on recent successes within Whole Foods Market and Holland & Barrett (online) this step-change listing underpins Nourish’s growing role as a high fibre snacking pioneer who actively promotes improved gut health and blood sugar balance via its clean label, almond butter snacks.

According to Nourish founder, Ineke Nugteren, ”Naturally we applaud Virgin’s ongoing conviction to seek out and support smaller brands championing a healthier living agenda; because as Virgin Airways knows better than most, biggest isn’t always best.”