Chocolatier Duc d’O renews packaging

 Belgian chocolatier Duc d’O, the biggest producer of flaked chocolate truffles in the world, renews its brand following extensive consumer research. Result: a striking new look & feel and clear positioning, sure to catch attention in retail points of sale.

The new brand positioning ‘Untamed Delicacy’ is based on the contrast of a truffle: the rough exterior in combination with a smooth and delicious interior, and the knowledge that a truffle is a unique, artisanal piece. The new logo and packaging were changed in line with the positioning and now also breathe craftsmanship, a certain wildness reflecting the chocolate flakes, while remaining sophisticated.

Each box of Duc d’O chocolate truffles has a handmade touch to it, making no two packages of Duc d’O truffles ever completely the same: a piece of rough straw and a wax seal closing the package, and a hand-written label. Another aspect making the Duc d’O chocolate truffles a real unique piece is their texture: Duc d’O has a special, secret recipe to make the chocolate filling creamy but also light and airy.

The Belgian chocolatier now aims to increase its presence in points of sale with this new appearance.