Swizzels Matlow flashes back to 10p

Swizzels Matlow, the makers of Love Hearts, Parma Violets and Drumstick Lollies, has launched a new ‘Flashback to 10p’ collection.

The recession proof range contains of a host of iconic brands that were previously priced at 13p. The products feature updated bold designs with the new price point clearly featured. The Drumstick range, established in 1957, has been refreshed with a revised modern twist, maintaining the iconic colours and feel of the original logo.

This single coin purchase collection is available from mid May nationally and is perfect for all consumers as a low cost treat or pocket money essential.

The 10p selection consists of the following products – Drumstick chew bars and lollies, New Refreshers chew bars, Fun Gums, Rainbow Drops, Wine Gummies and Fizzy Wine Gummies and Mega Rainbow Dust.

Claire Lee, brand manager at Swizzels Matlow, says,  “Our new ‘Flashback to 10p’ collection offers a host of great tasting, low cost products, designed to drive sales in recessionary times. The 10p price point makes it easy for children to calculate how much they’re spending. Coupled with this our new bold packaging has been updated to appeal to a new audience and really jump of the shelf.”