5 gets pulses racing with new ad campaign

This month, following the successful launch of its seven stick pack in January, Wrigley’s youth gum brand 5 is set to launch a new and pulsating outdoor creative campaign. The series of ads, which go live on 13 May, will target the brand’s core audience of 14–25 year olds with seductive visuals and tempting taste cues designed to stimulate senses.

The 48 sheet and 6 sheet print ads will be placed around key locations in Central London, including in the underground, for four weeks. The ads are designed to drive visibility and awareness of the brand and its new seven stick pack, which since launch has increased 5 gum sales by 14% in volume and 27% in value.

Camille Peressini from Wrigley says, “The launch of our new seven stick pack has already proven to be hugely successful, and distribution of 5 is the highest it’s ever been. We’re confident that our tantalising new ads will get tongues wagging and drive even further awareness and sales of the brand.”