New outlet for ice cream

Acaster Malbis based Yorvale has secured a three year deal for its 120ml tubs with the newly built first direct arena in Leeds, which opens in July 2013.

Visitors to the 13,000 seat purpose built ‘super theatre’ will be able to enjoy a taste of local ice cream with a selection of Yorvale’s best selling Vanilla, Double Chocolate Chip, Strawberry and Caramel Honeycomb flavour dairy ice cream.

Commenting on the deal, Lesley Buxton said: “We’re delighted to win the contract to supply SMG Europe at the first direct arena. We’re very proud of the fact that the catering team has recognised that a local, family farm producer of ice cream is able to provide a quality product and service that exceeds their expectations.”

Tony Watson, director of sales and marketing at first direct arena added: “These are very exciting times for the first direct arena and to have a partner in Yorvale shows our commitment to using local suppliers.”