Popcorn flavours expand

In a bid to tap into the trend for making and eating fresh, warm popcorn, Tangerine Confectionery’s Butterkist brand popcorn is launching a new range of flavours. The new flavours include Smokey Bacon Microwave popcorn, Sweet and Salted Microwave popcorn and Thai Sweet Chilli.

Butterkist microwave popcorn sales are increasing by 13% year on year, and the new flavours aim to help stimulate this growth. Sweet & Salted will be available for the first time in the UK as a microwave variant, and Smokey Bacon is already an established flavour in the broader snacks markets and will be the first savoury microwave offering under the Butterkist brand. Both variants hit the market in a 270g pack with an MRRSP of £1.99. Thai Sweet Chilli has been developed to add to the expanding Butterkist savoury range.

Helena Blincow, Butterkist Brand Manager, said: “Research has shown the consumer has a real appetite and desire to find something different in the popcorn aisle. The category is extremely buoyant, with popcorn being seen as a delicious yet permissible treat.  We’re confident the enticing new flavours will perform well in the market and become a staple offering within the Butterkist portfolio.”

The two new flavours joining the Butterkist microwave range are available to order now (270g MRRSP £1.99) and the Thai Sweet Chilli flavour is available to order from February 2014 (sharing bag 80g MRRSP £1.49 and single serving 18g MRRSP £0.59).