Apple sweets awareness

Ferrero is supporting its latest flavour addition, the tic tac Apple Burst, with a £2million investment to drive awareness among Millennials.

A new TV ad, a continuation of the ‘Shake it up’ campaign featuring a tree blossoming from a sprinkling of Apple Burst tic tac sweets, will air on 5 May. For the first time, the tic tac brand will also be pursuing ‘video on demand’ advertising.

Levi Boorer, customer development director, comments, “Millennials are a critical demographic for the tic tac brand, due to their sheer size and ability to be influenced via technology and social media. By extending our advertising to include ‘video on demand’, we are accessing a different group of consumers and opening the category to a wider range of shoppers.”

The campaign will also be supported in store with a range of POS including wobblers, shelf strips and the tic tac counter display. Apple Burst is available in a 18g single pack retailing at 55p and a 49g 100 pack, retailing at £1.25.