Yowie announces throwback campaign
US confectionery company Yowie Group’s nostalgia campaign offers fans the chance to collect original surprise-inside animals from the earliest edition series of its chocolate eggs.
pladis announces New Year activity for Go Ahead brand
pladis has announced a programme of 2021 activity across its £29 million Go Ahead brand covering NPD, an ATL campaign and a packaging and logo overhaul.
Yowie works to “Sweeten the Season” with new holiday campaign
The US “surprise-Inside” confectionary brand is encouraging a safe and memorable holiday season with sweets, gifts and family activities.
Yowie Group campaign encourages “Halloween at Home”
Yowie Group is providing virtually everything needed for children in the US to have a “spook-tacular” Halloween at home, while creating many opportunities for quality family time.
Perfetti Van Melle revitalises the refreshment category
Perfetti Van Melle has implemented several measures to ensure mints and gums remain top of shoppers’ agendas.
Walkers enlists Mariah Carey for Christmas campaign
In its biggest Chritmas campaign so far, Walkers has enlisted pop icon Mariah Carey to promote its Christmas-inspired flavours.
McVitie’s unveils Christmas range
British biscuit brand McVitie’s has unveiled its 2019 Christmas range, under the campaign ‘Merry Biscuits Everyone’.
Campaigners call for action on product calories
Campaign group Action on Sugar has called on the UK government to introduce a calorie tax for sweet goods including confectionery.
Galaxy Truffles return to stores for Christmas 2019
Mars has brought back its Galaxy Truffle chocolates, this time as a stand-alone gifting pack for Christmas 2019.
Travel the world with Lindt & Sprüngli Travel Retail
Lindt & Sprüngli Travel Retail is launching its new Lindt Napolitains World Traveller Collection range
Mars Wrigley introduces Snickers Crisp
Mars Wrigley has launched its latest new product: Snickers Crisp.
Mentos launch Complimentos campaign
Mentos has changed up its packaging for its new campaign: Complimentos, which aims to bring people together through compliments.
BelVita unveils new look and flavours
UK biscuit brand, belVita, is re-energising the breakfast biscuits category with new flavours, a fresh look and a new campaign.
McVitie’s partners with Mind for new mental health campaign
McVitie’s is partnering with mental health charity Mind to launch a new campaign aimed at promoting positive mental health by encouraging people across the UK to get talking.