Yowie Group launches Feel the Magic holiday campaign
Yowie Group, the confectionery company that brings families sustainably sourced sweet treats combined with a unique educational experience, has officially debuted its “Feel the Magic with Yowie” holiday campaign. Throughout the holiday season, Yowie will be offering free activities for families and ultra-rare Pacific Giant Glass Frog giveaways. This Yowie collectible just debuted as part of the “Animals with Superpowers” series and the odds of finding a Pacific Giant Glass Frog are one in one thousand – so this is an extra special treat.
“Tis the season of giving, and Yowie values giving children games, crafts, recipes, videos and other holiday themed activities to enjoy throughout the entire season,” said Yowie Group’s Global CMO, Cynthia Thayer.
“There is magic to be felt all around – as kids decorate holiday cards for loved ones, get their hands dusted in flour while trying new recipes, create decorations to spruce up holiday décor, learn a new dance to showcase at holiday parties or eagerly peel off brightly colored foil to open their surprise-inside chocolate eggs to see what collectible Yowie figurine is inside. Our goal is to provide opportunities for our customers to genuinely feel the magic with Yowie this holiday season.”
This year, Yowie is inviting families to experience 12 Days of Magic. Below are some of the ways Yowie is encouraging its fans to “Feel the Magic with Yowie” this holiday season:
- Decorate a printable holiday card
- Play Spot the Nap Yowie game
- Colour holiday gift tags
- Craft ornaments for a Christmas tree
- Make a recycled Yowie garland
Visit www.yowieworld.com/holidays for more information. Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the United States, including Walmart, Target, 7Eleven, Albertson’s, Meijer, Walgreens, CVS and most recently both Food Lion and Casey’s or online at Amazon.com.
In addition to its holiday campaign, Yowie is also spreading the feeling of magic through the donation of 14,150 Yowie books to families supported by Chrisco. For over 40 years Chrisco has been creating magical memories each Christmas for hundreds of thousands of families in Australia, New Zealand, the UK and Canada. Chrisco helps families by providing a convenient and affordable way to plan, shop and budget for Christmas. Each family’s order is delivered in a hamper just in time for the holidays. Yowie’s books will be an added surprise for select hampers being delivered to Australian families.
“We are delighted to spread additional holiday magic and cheer to Chrisco customers in Australia by surprising recipients of select hampers with a Yowie book,” said Thayer. “In addition, each book will be gifted with a Yowie bookmark. Yowie is on a mission to make learning about endangered wildlife fun which we are doing through our confectionery products, books and online content.”
