Travel the world with Lindt & Sprüngli Travel Retail
Lindt & Sprüngli Travel Retail is launching its new Lindt Napolitains World Traveller Collection range available in travel retail stores such as duty free areas at airports.
The 360g suitcase-style souvenir contains six popular flavours: Swiss Milk, Hazelnut, Dark, Lindor Milk, Cresta Milk-Crisp and Cresta White-Crisp.
The Lindt Napolitains World Traveller Collection is available in five designs representing some of the world’s top holiday destinations, including UK, US, Brazil, Switzerland and Spain.
The bespoke-designed tin is crafted to be re-used, “keeping holiday memories alive even after the last delicious Lindt Napolitain has been enjoyed”.
Peter Zehnder, head of the Lindt & Sprüngli global duty free division, said: “The summer holiday period traditionally leads to an uptick in confectionery sales, with more people travelling for leisure and looking for unique gifts and souvenirs to take home. Our research shows that all-important millennial travellers are increasingly seeking highly personalised gifts that evoke a genuine sense of place.
“Our latest Travel the World campaign, featuring our ever-popular Lindt Napolitains World Traveller Collection, will enable travel retailers to maximise sales from this trend and drive further growth in the confectionery category.”