Yowie announces throwback campaign
Yowie Group, the US confectionery company that brings families sweet treats combined with an educational experience, has announced the launch of its nostalgia campaign titled “Blast from the Past.” Yowie will be offering original surprise-inside animals from its earliest edition series in its chocolate eggs.
For a very limited time, Yowie will be including animals from its earliest collectible series in its surprise-inside chocolates, giving newer Yowie collectors the opportunity to collect series they never thought would be available again. This also gives older Yowie collectors the opportunity to complete collections. To take advantage of this limited-time offering, Yowie fans and families can find Yowie in the checkout aisle at their local Walmart, as well as at popular retailers including Walgreens drug stores, Albertson’s and Safeway grocery stores, as well as Jewel-Osco, H-E-B, Food Lion, Market Basket/Demoulas, HyVee, and convenience stores including Casey’s, Circle K, Speedway, Family Dollar, and Love Travel Centers.
“We are excited to bring back some of the earlier collector series of endangered animals to old and new Yowie fans alike. This campaign is so inspiring because each of our series bring families together and we look forward to giving new Yowie fans the opportunity to explore some of our original series,” said Mark Schuessler, global CEO at Yowie Group. “This also allows our long-standing fans to reminisce on where we started. It’s a full circle moment and we are looking forward to it.”
For anyone looking to take advantage of the “Blast from the Past” campaign and complete your collection, Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the US. This series will only be available for approximately 12 weeks in stores. To use the store locator, visit: www.yowieworld.com/collect/#wheretobuy.
To learn more about Yowie’s future campaigns as well as their current throwback campaign, visit www.YowieWorld.com.