Yowie works to “Sweeten the Season” with new holiday campaign

Yowie works to "Sweeten the Season" with new holiday campaign

Yowie Group, the confectionery company that brings families sweet treats combined with an educational experience, has officially debuted its “Sweeten the Season” holiday campaign. Throughout the holiday season, Yowie will be offering special gifts, free activities for families and discounts on its surprise-inside chocolate eggs.

Despite the despondency that comes with stay-at-home orders during the holidays, Yowie is encouraging its fans and customers to take time this season to enjoy the small things and create magical memories with family and friends. Yowie will be offering free downloads of its most popular Yowie eBooks on Kindle or iBooks and 20% off all Yowie Amazon purchases as a holiday gift for fans in the United States with codeword VOW6KR99.

“While travel is limited and gatherings are kept small, we want to make sure this holiday season is special for families across the country,” said Yowie Group’s Global CMO, Cynthia Thayer. “Our hope is that the ‘Sweeten the Season’ campaign can help inspire spending quality time for families celebrating at home regardless of the circumstances.”

Some of the holiday activities that can be found in Yowie’s “Sweeten the Season” campaign include a printable holiday card to send to those you might not be able to visit this year, a downloadable colouring page that helps children practice their maths skills, and a series of weekly Facebook Live storybook reading events throughout December.

For any families looking to take advantage of Yowie’s “Sweeten the Season” holiday offerings, Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the US, including Walmart, Target, 7Eleven, Albertson’s, Meijer, Walgreens, CVS and most recently both Food Lion and Casey’s or online at Amazon.com.

For more information about Yowie’s “Sweeten the Season” campaign, visit: www.yowieworld.com/holidays.

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