Super sharing chocolate bar

For the first time in over 100 years, Cadbury has created a super sharing chocolate bar complete with seven different flavours to match all of Cadbury Dairy Milk’s hero variants. Only 50 bars of ‘Cadbury Dairy Milk Spectacular 7’ will be made with a selection for a few lucky Brits to win on Twitter, and will contain one row of each of the Cadbury Dairy Milk flavours.

The Cadbury R&D team has been working alongside food artist Prudence Staite to create this jaw dropping bar in response to research, which shows that Brits can be hesitant to try new flavours. In a bid to get the nation to try something new, the confectionary brand has built a delicious bar that allows people to do just that with every bite.

Matthew Williams, marketing director for Cadbury, says: “The special edition Cadbury Dairy Milk Spectacular 7 bar is our first chocolate treat to contain seven flavours. We know our fans love the variety and taste in the range, so we’ve created the ultimate celebration of the magnificently delicious Cadbury Dairy Milk flavours. With just fifty being created in total keep your eyes open on how to win to avoid disappointment.”