Burton’s to release Halloween range

Burton’s Biscuit Company is to launch its 2016 Halloween Cadbury Biscuits range next month.

The range, which includes Cadbury Screme Egg Biscuits (139g x 12), Cadbury Animals Halloweenies (110g x eight), Cadbury Mini Fingers (110g x eight) and Cadbury Trick or Treat Biscuits (330g x four), will be on sale until 31 October. Prices range from £1.00 to £4.49.

David Costello, head of category and shopper management at Burton’s Biscuit Company, said, “Halloween is the UK’s fourth largest event, appealing to more than one in five households and representing a huge profit opportunity for retailers.

“Research has shown that over two thirds of shoppers spend an average of £1 per pack on Halloween products, making low entry price points really important. With the Cadbury Biscuits Halloween line-up we’re meeting this need, bringing incremental shoppers to seasonal sweet biscuits, and working with retailers to drive shoppers to the fixture ahead of the Christmas period.”